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Tech's Young Turks are Back
As Internet companies and the economy
in general rebound, so has the college-age entrepreneur --
but it's a tougher road today
By Sarah Lacy
Business Week: Tuesday, October 25, 2005
Matt Pauker and Rishi Kacker graduated from high school in
1999 and had their sights set on one place: Stanford University.
The Internet bubble was in full swing. Startups dotted the
Stanford campus, while venture capitalists threw millions
at anyone with a new Internet idea. And Pauker and Kacker
were ready to dive into the action.
Only problem: They were a few years too late. Soon after
they started school, the bubble burst, and Silicon Valley
VCs reverted to safe companies with defensible technology.
More damning for the young Turks, the VCs wanted gray hairs,
or so-called serial entrepreneurs who had run companies before
and delivered solid returns.
TAKE NOTICE. But like other would-be startup artists on campuses
around the country, the two Stanford engineering students
managed to find a way, and their company, Voltage Securities,
now boasts 75 employees, 130 business customers, and big-name
investors.
As Internet companies and the economy in general have come
back to life, so has the college-age entrepreneur. And while
the bar is higher than it might have been in the bubble, investors
are again starting to take notice of the good ones, like Pauker
and Kacker.
Without having ever held down a real job -- not even paper
routes -- the two entered the Voltage idea in a Stanford business
plan competition. One of the judges, Ken Gullicksen of Morgenthaler
Ventures, wrote on their form: "Come and meet with me as soon
as possible." They won the competition, and Gullicksen and
others provided funding.
HARSH LESSONS. But having watched the ugly bubble aftermath,
not all of today's young entrepreneurs are interested in the
classical venture capital-backed startup route. Consider David
Hauser and Siamak Taghaddos of GotVMail in Newton, Mass.
Between the two of them, they're on their fourth company.
One of Hauser's previous ventures was ReturnPath, an e-mail
management company, which has raised four rounds of venture
capital and acquired several other smaller companies. He's
no longer involved and says he learned harsh lessons about
taking other people's money.
"I would [raise money] if it was required," he says. "It
can be helpful, but it can also be a detriment." Students
today are wary and realistic, says Megan Mitchell, associate
director of Wharton's entrepreneurial programs. "They know
this isn't five years ago."
WEDDING PIX. And thanks to the Internet and free open-source
software, launching a small tech company is cheaper than ever.
Ryan Hudson started YouShoot with no outside investment. It
rents out digital cameras for weddings -- instead of the normal
disposable cameras that couples put on tables to see their
wedding through the eyes of their guests. Not exactly a high-tech
business by Silicon Valley terms, but the Web has been invaluable
in getting new customers and posting the photos after the
event.
Equally important, the Web allows a kid in a dorm room with
decent HTML skills to look like a multinational corporation.
"It's 100 times cheaper to start a company today," Hudson
says. "You could do it for $1,000 including all the government
filing. Beyond that, it's just what you want to spend on marketing."
Even those who are taking money are doing it with their eyes
wide open. When Mark Zuckerberg started college networking
site Facebook.com out of his Harvard dorm room, he was just
concerned about selling enough ads to pay for the $85 a month
it cost to run the site.
SMART IDEAS. That summer he went out to Silicon Valley to
meet with some VCs, and the 20-year-old couldn't even share
a drink with them. But he was savvy enough to negotiate favorable
terms, including his ability to retain control of the company
as long as he wanted. "I didn't really want or need venture
money, and they wanted to invest," he says.
Of course, not all investors are that hungry to fund college
kids with smart ideas. Ironically, some of the harshest critics
are those who were young entrepreneurs themselves.
Jeff Bussgang, of IDG Ventures, started dot-com Upromise
in his 20s. It was funded by valley heavyweight Kleiner, Perkins,
Caufield & Byers, among others. He cringes when he thinks
about all the errors he perpetrated. "I blew so much money
and hired so many bad people, it's embarrassing," he says.
GRAY HAIR. Rory O'Driscoll of BA Venture Partners had a similar
experience trying to start a manufacturing company in England
in his early 20s. "I look back in horror at every mistake
I made," he says.
Both investors admit there are exceptions -- chief among
them industry luminaries like Bill Gates and Michael Dell,
not to mention Google (GOOG) founders Sergey Brin and Larry
Page. But young tech entrepreneurs have to have at least two
things going for them.
The first is starting a company in a sector so new and emerging
that youth is an advantage. "There's a trade-off of youth
and getting it, and the value of gray hair and knowing how
to do it," O'Driscoll says.
SMART HIRES. The second is knowing what you know and what
you don't know, and getting help. And some VCs say younger
entrepreneurs are better at that than others. For example,
neither Pauker and Kacker is the CEO of Voltage, instead focusing
on product development. Several young entrepreneurs polled
by BusinessWeek Online say their biggest lesson learned was
just that: Surround yourself with people smarter than you.
But what they may lack in sales and management experience,
these young entrepreneurs make up in passion, ideas, and boundless
enthusiasm. It may not be as easy as it once was, but even
the skeptics expect more Microsofts (MSFT) and Googles to
emerge from dorm rooms around the country.

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