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Subscription Site Network Waterfront Media Raises
$25M More
Alarm Clock
September 26, 2007 Online health is a hot sector again and we notice that Waterfront Media is branding itself more as a health play than it did previously. The company operates a number of premium web sites that for the most part are tied to best selling self-help books. In the past Waterfront had ties-ins to religious books like the Left Behind Series, but now most of its sites and book tie ins are to weight loss books like Bikini Bootcamp, Winsor Diet, etc. Waterfront Media's central portal is called Everyday Health and it claims to be the 3 most trafficed health portal at this point. Brooklyn-based Waterfront Media has just closed $25M in fourth-round funding led by Scale Venture Partners with Foundation Capital and return backers Rho Ventures, Time Warner Ventures, BEV Capital, and Neocarta Ventures. It previously had raised $10M in VC funding, plus $8M in venture debt. Waterfront says it did $34M in revenues last year and now has a headcount of 120.
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