MILWAUKEE – October 25, 2007 - Rockwell Automation, Inc. (NYSE: ROK) today announced it has entered into a definitive agreement to buy Pavilion Technologies, Inc., a privately held company that is a recognized leader in advanced process control, production optimization and environmental compliance solutions for process and hybrid industries. Terms of the transaction were not disclosed.

Headquartered in Austin, TX, with offices in Europe and the Asia-Pacific region, Pavilion Technologies serves major customers in consumer products, oil & gas, chemicals and other process industries. The Pavilion Technologies management team and employees will become part of Rockwell Automation's Architecture & Software segment. Pavilion Technologies software products will be integrated into the Rockwell Automation FactoryTalk® integrated production and performance suite, as well as the Logix® control platform.

"This acquisition continues our investment in the process automation business and expands our capabilities to serve this major global market more completely," said Steven Eisenbrown, senior vice president of the company's Architecture & Software segment. "Combining Pavilion Technologies' predictive modeling capabilities with the already-robust ability of our Integrated Architecture to control process applications will help our customers create a more agile, efficient and consistent production environment. That translates into faster response to market demands at lower cost with better quality."

Ralph Carter, CEO, Pavilion Technologies, said: "We are delighted to combine our companies at a time when manufacturers are making unprecedented investments in improving their production operations. Pavilion Technologies' leadership in model-based advanced process control software along with Rockwell Automation's global resources and financial strength will accelerate our innovation efforts and help us solidify our market leadership position."

"In terms of technology, no one comes close to Pavilion Technologies," said Colin Masson, AMR Research. "They've got a stellar list of customers, and they have succeeded where many others have struggled in building a partnership with SAP."

"This acquisition represents another key milestone in the expansion of our FactoryTalk integrated production and performance software suite," said Kevin Roach, vice president, Rockwell Software. "Their commitment to delivering the highest ROI in the industry has helped Pavilion Technologies pioneer a customer engagement methodology built on providing predictable results."

About Pavilion Technologies
Pavilion Technologies' model-based software drives profitability for leading manufacturers like Cemex, Glacial Lakes Energy, NOVA Chemicals, Nestle, Fonterra Co-operative Group, SABIC Europe, and TOTAL Petrochemicals. Based on the most powerful predictive modeling software in the industry, Pavilion's solutions improve production processes to respond quickly to market demands, continuously reduce costs, consistently achieve quality targets and enhance environmental quality. Pavilion is the leading supplier of control software solutions to the U.S. ethanol industry. With a commitment to delivering the highest ROI in the industry, Pavilion's ValueFirst® customer engagement methodology yields predictable results.

Rockwell Automation, Inc. (NYSE: ROK), is a leading global provider of industrial automation power, control and information solutions that help manufacturers achieve a competitive advantage in their businesses. The company brings together leading global brands in industrial automation which include Allen-Bradley® controls and services and Rockwell Software® factory management software. Headquartered in Milwaukee, Wis., the company employs about 19,000 people serving customers in more than 80 countries.