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IPTV Firm Entone Snares $14.5M
Red Herring
By Ken Schachter
August 1, 2008
Entone Inc., a San Mateo, California, company that helps telecom
companies drive their TV services, Friday announced that it has
closed on a $14.5 million financing round to fund a new box designed
to integrate TV and broadband services while cutting installation
costs.
The series B round was led by new investor Coral Capital Management
with participation from prior investors Menlo Ventures and Scale
Venture Partners. In the company's A round in 2007, the company
had raised $12 million.
Jim Jones, managing director at Scale and a member of the Entone
board of directors, said Motorola is believed to be the largest
vendor of Internet protocol TV boxes with Entone in second or third
place.
Entone provides IPTV boxes for tier two and three telecom providers
that have moved into competition with cable and satellite companies.
Customers include Hong Kong's PCCW, CenturyTel, which has a deployment
in Wisconsin and Consolidated Communications with installations
in Illinois, Texas and Pennsylvania.
Mr. Jones said Entone's new Janus media hub, scheduled for rollout
in November, contains software that emulates full IPTV and broadband
services without requiring telecom operators to upgrade their networks
and add extensive equipment at their central offices. The savings
can run up to $2,000 per household compared to companies like Verizon
that run fiber-optic cable to the home, he said.
Beyond cost savings, Chief Executive Steve McKay said Janus will
enable users to view TV, user digital and web content on the high-definition
TV that are increasingly common in U.S. households.
"I can access my TV, my web video, photo libraries, video libraries
all presented on my TV," he said.
He contrasted Entone's approach, which includes professional installation
from the telecoms, to the "racks and stacks" alternative that would
require consumers to integrate multiple devices like Tivo, AppleTV
and a digital media adapter.
"There will be a graveyard of companies doing this," he said of
the firms offering discreet services.
On the financial side, Entone is not cash-flow positive, "but
it's close," Mr. Jones said.
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