Erik Archer Smith

Erik Archer Smith

VP of Marketing

Erik Archer Smith is a data-driven marketing and sales leader with 10+ years experience helping B2B software companies scale during phases of hyper-growth. Prior to joining Scale, Erik was the marketing director for Treasure Data, a Scale portfolio company acquired by Arm in 2018. There he was responsible for thought leadership on data strategy as well as designing and managing integrated ABM campaigns. Prior  to  Treasure  Data,  Mr. Smith has held various marketing roles in public companies as well as his own social media startup in Japan  in  the  early 2000s.