Watch Maria Pergolino, a 3X CMO and Executive-in-Residence at Scale, dive deep into her unique process for creating strategic plans for marketing organizations. In this session, Maria covers general tips for planning as a marketing executive, specific tools for drafting a 100-day plan using external research (including an attached Excel template), and strategies for conducting internal interviews. This discussion is particularly valuable for those who are considering joining or have recently joined a new company, but will also benefit anyone looking to get a head start on their annual planning or hear tips from a diverse council of seasoned CMOs.
