Go-to-market advisory Our advisory is made up of expert operators and practitioners who have been there, done that—and help our portfolio companies do it, too. How we help Advisory Advising our portfolio companies with bespoke GTM consulting Content Distilling decades of experience into concise GTM playbooks Community Connecting our network of experts Executives in Residence Tricia Gellman Former Chief Marketing Officer | Drift Bio and Resources Brandon O’Sullivan Former Vice President of Sales | Drone Deploy Bio and Resources Maria Pergolino Former Chief Marketing Officer | Anaplan Bio and Resources Lauren Vaccarello Former Chief Marketing Officer | Salesloft Bio and Resources Go-To-Market Advisors Filter by Expertise Alex Jaffe Head of Revenue Strategy & Operations | Watershed View LinkedIn Profile Aneri Shah Head of B2B Marketing | Ethos View LinkedIn Profile Anil Somaney Senior Vice President of Revenue Operations | Chargebee View LinkedIn Profile Anton Lenke Global Head of Growth AI/ML Software | Hewlett Packard Enterprise View LinkedIn Profile Ben Loeffler-Little Vice President of Sales Strategy, Operations, and Enablement | ModelN View LinkedIn Profile Christy Roach Senior Director of Product Marketing | Airtable View LinkedIn Profile David McNeil Chief Revenue Officer | Envoy View LinkedIn Profile Elle Woulfe Senior Vice President of Global Marketing | Formstack View LinkedIn Profile Georges Arnaout Vice President of Customer Success | EXABEAM View LinkedIn Profile Jackie Palmer Vice President of Product Marketing | Pendo View LinkedIn Profile Jeffrey Merlin Senior Director of Strategic Finance | Harness View LinkedIn Profile Katherine Andruha Senior Director of Global Sales Development | Simpplr View LinkedIn Profile Katie Leighton Head of Customer Success | Faire View LinkedIn Profile Kristin Hersant Vice President of Marketing | Groove View LinkedIn Profile Kristina McMillan Co-Founder | Argyle Earth View LinkedIn Profile Lena Waters Chief Marketing Officer | Grammarly View LinkedIn Profile Lisa Romesser Former Vice President of Sales | AppFolio View LinkedIn Profile Lisa Horner Senior Vice President of Marketing | Appfolio View LinkedIn Profile Matt Amundson Chief Marketing Officer | Census View LinkedIn Profile Michael Hargis Head of Revenue Operations | Tealium View LinkedIn Profile Michelle Jones Former Chief Marketing Officer | AppOmni View LinkedIn Profile Mini Peiris Chief Marketing Officer | Nintex Bio and Resources Niall Wall Chief Partner Officer | Benchling View LinkedIn Profile Rachael McBrearty Chief Customer Officer | Evisort View LinkedIn Profile Ralph Barsi Vice President of Sales | Kahua View LinkedIn Profile Robert Koehler Former Director of Sales Effectiveness | Compass View LinkedIn Profile Roy Eitan Chief Operating Officer | Augury View LinkedIn Profile Ryan Schwartz Vice President of Systems, Web, and Marketing Operations | Lacework View LinkedIn Profile Shane McCauley Vice President of People Operations | Motive Bio and Resources Sol Weinreich Vice President of Business Development | AdVenture Media Group View LinkedIn Profile Steve Sanders Former Global Director of Relationship Sales | LinkedIn View LinkedIn Profile Sydney Sloan Chief Marketing Officer | Drata View LinkedIn Profile Taft Love Vice President of Sales | DocSend View LinkedIn Profile Tali Notman Chief Revenue Officer | JFrog View LinkedIn Profile Thomas Keefe Senior Director of Marketing Operations | Demandbase View LinkedIn Profile Travis Henry Director of Sales Operations and Enablement | Snowflake View LinkedIn Profile Related Resources Insights Four Vital Signs of SaaS The best way to assess the health of a SaaS startup is this set of four metrics that let you benchmark accurately across other similar companies Insights Benchmarking SaaS Growth and Burn This post walks through the data and methodology behind our growth and burn multiple benchmarks, summarizing some of... Insights From $0 to $1M: What’s the Best Growth Metric? You just made your first big sale. Now what’s the best metric to use to track growth and win over VCs? Here’s a look at the options. Insights Is Your Sales Model Sustainable? Here’s a Tool for That. Here's how to use our Quota <> Sales Efficiency Tool to set sales quotas at levels that support the long-term sustainability of your sales model. Insights Magic Number Math For SaaS, classic sales and marketing efficiency metrics are utterly misleading Insights The Secret to Selling Software Is Not Selling Software Scale partner Eric Anderson observes that for software startups, distribution is often more important than unique technology.