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Former Chief Marketing Officer

Lauren Vaccarello

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About Lauren

Lauren is a leading go-to-market executive with a proven track record of building and advising some of the fastest-growing sales, marketing, and customer success teams in the world, including Salesforce, Box, Talend, AdRoll, Nansen, and many more. Her expertise in corporate strategy, building predictable revenue models, category creation, scaling to enterprise, and product-led growth has been utilized by organizations from the growth stage to scale up, to established public companies.

Lauren has written two industry-leading books, “Complete B2B Online Marketing” and “The Retargeting Playbook,” and has been quoted in several others. She has also received numerous awards for her work, including “Top 50 Women in Revenue” and recognition from the San Francisco Business Times as one of the “Most Influential Women in Business.” She is an international keynote speaker, former host of ‘Marketing Trends,’ the leading podcast for marketing executives, and “Truth be Known.” She was on the Board of Directors at Saleshood and currently sits on the Board of Directors at Thryv (THRYV).

In her spare time, she is an angel investor, rock climber, and volunteers with How Women Lead and Women Leaders of the World.

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