Go-To-Market Resource Library
How to price AI: The cheat sheet for B2B founders
A GPT for sales pitch decks
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How to run a high-impact AI marketing hackathon
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GTM AI lab: Perfecting your sales pitch deck with AI
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Product launch plan template
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How to build a highly effective founder brand in very little time
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30 unforgettable lessons for startups from the Scale GTM Summit
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What is a GTM engineer? The strategic architect powering modern revenue teams
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GTM AI lab: Build your first agent
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Building a great B2B case study
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The Mutual Action Plan (MAP)
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The 5 rules of founder-led GTM
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The new rules of marketing AI
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Selling in the age of AI
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Scaling finance beyond series A
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Scaling your marketing organization cheat sheet
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The 3 pillars of building a finance function
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Scaling your marketing org seed through growth
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Insights from BILL President and CFO John Rettig
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“Do we need to create a category?” with Rick Schultz, CMO at Databricks
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100-day CMO plan template
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GTM AI lab: AI for sales rep and manager enablement
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The rise of AI operations and the GTM Engineer
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“How do I get my sellers to sell value?” with Stevie Case, CRO at Vanta
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AI in GTM: Innovate or die
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How Flatfile uses AI to 6x their prospecting response rates
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Naming the Lakehouse: How Databricks created their category
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Responsibilities by marketing role
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How to price AI with Clay’s Everett Berry
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Marketing interview questions – Series A/B
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Marketing interview questions – Series C+
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“How do I price my AI product?” with Everett Berry, Head of GTM Engineering at Clay
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Driving quick wins with your pricing strategy
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10x your go-to-market strategy with a sharper ICP
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The art of high-impact events
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How to 20x your impact at executive roundtables
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Best practices for CEO-CMO 1:1s
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How Socure booked more meetings with fewer SDRs using AI
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Building a winning analyst relations strategy
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Effective board reporting
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How to price AI: The cheat sheet for B2B founders
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What’s working in AI prospecting: Prompts to start using today
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What’s working in AI prospecting: Tools and workflows
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Sales hierarchy of needs
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Compensation matters
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Overview of sales compensation plan components
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Selling through stories
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Internal financial dashboard template
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How We Scaled This: Prospecting with sales development
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How We Scaled This: Aligning on your GTM plan
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How We Scaled This: Prospecting to generate pipeline
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Creating your CMO 100-day plan
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FAQs: Sales compensation for early stage startups
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How We Scaled This: Aligning on your GTM plan
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Diagnosing missed quotas: A framework for leading SDRs
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How We Scaled This: Scaling sales processes
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Sales compensation calculator
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3 key steps to hiring great sales talent
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Unlocking signal-based selling
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Founder brand template
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Signal-based selling: How to leverage intent data for the enterprise
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Book of funnels
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The Scale Sales Development Framework
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Board deck template: 0-1MM
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Using customer use cases to align GTM and drive growth
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Aligning GTM strategies with account-based execution
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Sales pitch deck assessment
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SEO strategy in the age of AI
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How to: CFO board reporting
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Data-driven sales coaching
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Pipeline hierarchy of needs
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How We Scaled This: Selecting, prioritizing, and engaging target accounts
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25 pipeline programs that worked in 2024
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Sales development resource planning model
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GTM flash survey: AI in GTM
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RevOps playbook for predictable forecasting
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Key questions CMO roundtable
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Pre-meeting research checklist
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The value first proposal
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Best practices for windfalls, draws, accelerators, debookings & payments
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How We Scaled This: Growing revenue by aligning sales & marketing
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Sales process design
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The Managed Trial Play
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Sales process by market size examples
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CFO board reporting
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Maximizing accountability, development and sales results through QSRs
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Mutual action plans
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Multithreading to win committee deals
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Best practices for generating pipeline in an evolving market
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Marketing budget template
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The 12 Laws of GTM Alignment
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Product marketing’s role in annual planning
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RevOps annual planning
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Mastering pipeline planning and budget alignment
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Customer value mapping workshop
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How demand gen teams are adapting to headwinds
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Annual GTM planning for RevOps leaders
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How We Scaled This: Accelerating revenue by adding a sales-led motion to your PLG
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The Magic Meeting
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Perfecting your positioning
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Modern alliance & channel strategy
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Overcoming customer indecision
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How to: CMO planning
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The art of pipeline: 4 keys to efficient growth
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Founder brand workshop
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Thoughts on annual planning
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SDR qualified lead definition & handoff
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Annual territory planning model
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Annual capacity planning model
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GTM flash survey: Signals-based selling
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How to: Modeling sales capacity
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The Scale Sales Framework
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The Scale Customer Success Framework
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How to: Hiring sales talent
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Building first-class sales development orgs
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Annual territory planning deck
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Annual planning timeline GANTT
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Sales compensation plan template
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Level-based feedback framework
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Building your CS team from the ground up
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Creating buyer urgency with negative impact questions
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Level-based collection form and final report templates
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Annual pipeline planning model
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4 steps for driving real results with performance reviews
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How to: Running the managed trial play
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Offer letter template for new sales reps
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5 critical changes to drive pipeline generation
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5 efficient growth strategies defining B2B success in 2023
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Optimizing PMM teams
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Liquidation Template 1 – Non Participating, No Seniority
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Liquidation Template 2 – Non Participating with Seniority
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Liquidation Template 3 – Participation Uncapped
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The champion identification checklist
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Growth prioritization matrix
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Crafting a RevOps framework for success
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GTM strategy made simple: frameworks and strategies
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Hiring for sales success: Aligning talent with modern market demands
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How the best SDR teams navigate uncertain times
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Getting PLG right
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Generative AI for sales teams
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G&A benchmarking survey
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Funnel metrics & attribution strategy
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Aligning pay & performance
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SaaS growth: The demand gen model for success
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Demand creation and demand capture to increase and close pipeline
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Building predictable pipeline during a downturn
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5 sales tactics for today’s tough selling market
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How We Scaled This: Fireside chat with Denise Persson & Lars Christensen (Snowflake)
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Post-pandemic remote work policies
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Inaugural Product Marketing Council
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How We Scaled This Summit: A CEO’s 10 mistakes in 10 years
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How We Scaled This Summit: Fireside chat with Meagen Eisenberg
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2024 planning: From chaos to clarity
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Unlocking more value for your customers with Olivia Nottebohm (Box, DropBox, Notion)
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Sales execution framework
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The state of sales development 2023
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The power of outbound: Strategies for success
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Scaling the demand engine
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Navigating a dynamic demand gen landscape
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The Scale Marketing Framework
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Building your RevOps tech stack
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