The Scale GTM team is joined by Peter Kazanjy, CEO of Atrium, to discuss how to turn managers into effective sales coaches.
Why this matters:
- Top 25% managers generate 39% more revenue than bottom 25%. On average $3.5m more attainment
- Top 25% managers got 30% more reps to quota
- Organizations who engaged in effective coaching realized 8% more revenue across their teams
- Companies that allocated 50%+ of their training budgets to managers drove 15% more revenue to goal