GTM Advisory

From founder‑led growth to go‑to‑market machine.

Operators in the trenches, not opinions from the sidelines.

Hear how Ryan Azus, former CRO at Zoom and RingCentral, works with founders as an Executive in Residence at Scale.

Scale what you’ve built.

Go-to-market expertise from operators who know what it takes to scale. They work hands-on with Founders to help design, pressure-test, and execute GTM strategy.

Featured Advisors

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Nate Lee

Founder and Chief Information Security Officer

Ryan Azus

Former Chief Revenue Officer

Peter Giordano

Former Global Director GTM Strategy

Tyler Harnish

Former Head of Global Distribution & GTM Net Zero Cloud / ESG

Kristina McMillan

Former VP of Sales Research

Sydney Sloan

Chief Marketing Officer

M.G. Thibaut

Former Chief Financial Officer

The playbooks that work.

A collection of proven frameworks, strategies, and tactical guides drawn from operators who’ve done this before. From high-level strategy to the templates Founders need to execute.

See the GTM Library

Founder brand playbook

Build repeatable pipeline by investing in founder brand

Financial planning template

Early and mid-stage startups of any sophistication can use this templated planning model to create intelligent pro forma financial projections.

10x your go-to-market strategy with a sharper ICP

Guide by Mini Peiris (Nintex) and Craig Rosenberg on ICP definition, why ICP projects fail, criteria filters, and operationalization. Includes case studies and XLSX template.

Compensation matters

A practical guide for reviewing compensation in a venture-backed board.

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"One thing that's really stood out for us about the partnership with the Scale team has been the level to which they've showed up as partners for us. When as a founder, you're in the thick of building a company, you feel the effects of small things in a more pronounced way, and what I found was very helpful with the Scale team was getting that perspective of how much those things matter or didn't matter. That's really helped us keep an eye on the ball and keep executing towards the bigger strategy and making the company successful."

Sud Bhatija

Co-Founder & COO

"Being able to get advice from world class operators pretty much on demand at any time is super valuable and it helps us move faster."

Andrew Antos

Founder & CEO

"For the advisory to be building with us is something that's really special and distinct about working with the Scale team. It's something that I can truly say has changed the company trajectory."

Quinn Favret

Co-Founder & COO