For B2B startups, LinkedIn is where you need to be. HubSpot research reported that LinkedIn was 277% more effective for lead generation than Facebook and Twitter. That makes sense since LinkedIn has more than 200 million professionals, with 4 million of those focused on IT.
This doesn’t mean you should ignore other channels, but focusing on LinkedIn means you are investing precious resources (including your time) on the social channel that delivers the best return.
Read more of Kate’s thoughts social media strategies for startups at The Accelerators, a WSJ blog of startup mentors discussing strategies and challenges of creating a new business.