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Motive (Formerly KeepTruckin)

Invested in 2017

Company founded
Scale leads $18M Series B
Raises $190M Series E

Motive (formerly KeepTruckin) builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. Visit to learn more.

Motive (formerly KeepTruckin) is being recognized by FreightWaves as one of the most innovative and disruptive companies in the industry.

The FreightWaves Research Institute names Motive (formerly KeepTruckin) to its Freight.Tech 25

Related resources

Scale team

Alex Niehenke


Jeremy Kaufmann


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