AEO Playbook for B2B Software Companies

Sydney Sloan, CMO Advisor at G2, walks through a practical playbook for B2B software companies looking to build visibility in AI-powered search. More than half of B2B buyers now start their research in an LLM and are forming a shortlist before they ever visit your website. This playbook covers what answer engine optimization (AEO) is, how it differs from SEO, and what to do about it. It includes a content strategy built around real buyer prompts, a guide to building citation authority across G2, Reddit, PR, and influencer channels, technical quick wins, a 30/60/90-day roadmap, and the metrics that matter most.