Sales pitch deck assessment

A formal sales presentation or pitch deck is often the first and most lasting memory of a company’s value and differentiation. First impressions can mean “go or no go.” Unfortunately most sales presentations fail to engage buyers or help them make better decisions.

Instead many organizations/sellers create and deliver presentations that:

• Focus too early and in too much depth on their product or service
• Lack a clear connection to the buyer’s specific business, problems, or opportunities
• Fail to tell a relatable story and provide a clear call to action Further, few regularly evaluate their sales presentations using an objective process

Robert Koehler created a framework for assessing the format and content for your current sales pitch deck to craft a more compelling sales narrative. Download the full deck below.