Creating buyer urgency with negative impact questions

In this sales workshop, Chris Orlob, founder and CEO of Pclub.io, ex-Gong, teaches you how to master the art of creating buyer urgency in your discovery calls. Specifically, Chris helps you unlock the superpower of negative impact questions—questions that help your buyer understand the true importance of the problem you solve for them. As he shows, using these questions effectively leads buyers to a) feel greater urgency, b) increase their willingness to spend, and c) introduce you to decision-makers faster.Chris walks you through the three main categories of negative impact questions and how to use each category effectively. Along the way, his interactive exercises help you formulate negative impact questions you can start testing immediately.