The Magic Meeting

Getting buyers, yet alone executive decision makers, to engage today is harder than ever, particularly for early-stage companies with less name recognition. Given the mass proliferation of software, increased marketplace noise where most messaging sounds the same, and decreased budgets, buyers don’t want to speak with sellers. The first, most important, step for generating pipeline is getting in the door.

Objective: Secure meetings with high-value prospects

What it is: A hyper-relevant meeting, 100% focused on the buyer, not your solution, that creates such unique value that prospective buyers feel compelled to attend. Nothing is being ‘sold’; the value being offered is in the content and engagement of the meeting itself.

Who it is for: Tier 1 Ideal Customer (ICP) accounts and personas

What’s included: Magic Meeting Examples, Brainstorming Exercise to Develop Ideas in less than an hour, and an Exercise to Rank and Select the Best Idea

When to use: Primarily when trying to get in the door at the top of the funnel, though a ‘Magic Meeting’ can occur anywhere in the sales process. Magic Meetings are also commonly designed to drive engagement with critical, yet hard to reach, stakeholders such as senior executives.