The value first proposal

Live proposal meetings leveraging a ‘value based’ approach can increase conversion rates by as much as 50%. However, many sellers today generate glorified quotes or statements of work and deliver them through email, failing to communicate the value of their solutions and losing deals as a result. This tool, developed by Robert Koehler, provides sellers with a concrete framework for designing proposals that focus on the value received by the buyer, including an example outline of a proposal.