AI tools are leaving SMBs behind. Motion is fixing that.
How enterprises implement and use AI today is unattainable for SMBs. AI tools have a high barrier to entry, with complex initial setups and integrations, as well as a high cost of long-term management. Business owners should not have to become AI experts to take advantage of the incredible productivity gains AI has to offer. They deserve enterprise-weight tools that help their businesses straight out of the box, without adding additional overhead.
Motion is creating an agentic productivity suite for SMBs.
Motion has already transformed what we think of as the traditional productivity suite, including team project management, knowledge management, documents, sheets, calendar, reporting, and more to come. Now, they’re redefining the productivity suite to include the labor itself. Motion comes off the shelf with a suite of AI employees, a set of pre-built agents natively embedded inside the applications that automate common workflows. And, they’re designed to integrate seamlessly, operating as a true agentic team.
Motion is building towards a future where AI automation and human labor are managed as one unified workstream. By deeply understanding businesses from the inside out, Motion is uniquely positioned to automate the work where it happens. They’re not just giving people their time back, but changing the very nature of how work gets done.
How it works
Motion is building production-ready agents that cover the needs of all businesses, from sales and marketing to project management and client engagement. These aren’t glorified chatbots or narrow automations; they’re full-fledged AI teammates operating right inside Motion’s work applications. And, like a team, they’re designed to work together. All agents and tools are seamlessly integrated, with no need to juggle multiple tools or manage complex integrations.
Take a 25-person accounting firm in Kansas City. The partners are juggling client deadlines, recruiting, marketing, and day-to-day operations. They don’t have the time or budget to manage ten different vendors for CRM, marketing automation, recruiting, and project management. Traditional SaaS tools gave them structure and marginal efficiency gains, but they still rely on people to move the work forward. Point agent solutions can solve a small piece of the problem, but each single solution requires tons of integrations and setup. With Motion, they have a single platform to handle all of this work: AI employees that can draft engagement letters, follow up with clients, update records, and prepare project timelines, all right inside the applications themselves and with only a single platform to manage.
Why Motion
Motion is following a GTM playbook that has led to some of the most significant business outcomes in SaaS: start with a wedge, win the SMB market, then expand across categories. We’ve seen this across SaaS giants and within our own portfolio. Box defined content, HubSpot defined inbound marketing, and BILL defined Accounts Payable. They all began with focused products that evolved into comprehensive suites.
The need to manage and execute work is universal, spanning every industry and function. That’s precisely what makes Motion so compelling.
SMBs represent the largest, most underserved segment of the B2B market. Small businesses employ nearly half of the private sector workforce and are responsible for a similar percentage of the GDP. This group stands to gain the most from AI. And, unlike Fortune 500s, they can’t stitch together dozens of point solutions or fund custom AI deployments. They need a single system where agents and humans collaborate natively. Motion has the wedge (calendar → projects → work suite → AI employees), the customer base (10k SMBs), and the expansion path to be the end-to-end agentic productivity layer.
The problem of how businesses actually get work done is truly trillion-dollar in scope, and Motion is reinventing the productivity stack to meet that problem in an agent-first way.
We’re thrilled to partner with Motion
We’ve long believed that software that helps people work better is a durable, horizontal opportunity. We’ve backed category-defining productivity companies like Box, DocuSign, HubSpot, and RingCentral. Software helps humans be more productive; Motion’s Agentic Platform evolves the productivity suite to meet the age of AI.
They have 10k+ SMBs and are only just getting started. The future of work is coming fast!
