Four Vital Signs of SaaS: The Definitive Metrics & Benchmark eBook

This eBook distills 20 years of SaaS metrics in to one, definitive guide complete with benchmarks of growth, efficiency, churn, and burn by revenue band, and calculations to use at different stages of startup growth.

The Four Vital Signs of SaaS eBook

Metrics accelerate the journey from founder-led sales to a repeatable sales motion. SaaS metrics should be to a management team what patient vital signs are to an emergency room doctor: a simple set of universally understood numbers that allow a doctor to quickly know how ill a patient is and what needs fixing first.

This guide distills over 20 years of data, and two years of blog posts into a definitive guide that looks at why, when, and how to use metrics in scaling a software startup. Each section progresses from a broad overview to more nuanced and precise views of what we call the “Four Vital Signs of SaaS” covering growth, efficiency, churn, and burn. We hope to provide founders a handbook for creating a metrics culture throughout their company. As well as a reference guide for getting the most out of Scale Studio, the benchmarking tool that Scale portfolio companies use to measure their performance.

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