At our GTM Summit, Scale CPO Craig Rosenberg sat down with Databricks CMO Rich Schultz to talk category creation, keeping a narrow audience focus, and how to adapt to AI.
How we scaled Databricks with CMO Rick Schultz
Related posts
AI’s double-edged sword
To date, much of the chatter about AI in GTM has focused on changes to how we sell: how we can now use AI SDRs, AI...
From hype to utility: What agents actually mean for GTM teams
If you ask ten revenue leaders what AI means for GTM, you’ll get ten different answers. The conversation around AI in...
Naming the Lakehouse: How Databricks created their category
Databricks’ success is hard to overstate. They had the largest raise of 2024, $10 billion at a $62 billion...