ExactTarget
Invested in 2009
05/2009
Initial Scale investment
03/2012
NASDAQ: ET
06/2013
Acquired by Salesforce for $2.5B
ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via e-mail, integrated text messaging, landing pages and social media.
Related resources
Scale team
Rory O’Driscoll
Partner
Stacey Bishop
Partner