ExactTarget

Invested in 2009

timeline

05/01/2009

Initial Scale investment

03/12/2012

IPO NYSE: ET

06/04/2013

Acquired by Salesforce for $2.5B

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company’s Interactive Marketing Hub technology provides organizations a single solution to connect with customers via e-mail, integrated text messaging, landing pages and social media.