Last Modified: January 1st, 2021
1. OUR APPROACH TO PRIVACY
1.2 Scale operates a platform that allows users to submit information about their companies, and to view trends and other benchmarking data calculated based on that information, which it makes available through its website (the "Scale Service").
2. PERSONAL INFORMATION AND HOW WE USE IT
2.1 We collect personal information about you when you voluntarily submit information directly to us when you create an account on the Scale Service, as well as when you access or use the Scale Service. This can include information you provide to us when you register for an account, fill in a form or submit any information to us through the Scale Service, when you communicate with us by phone, email or otherwise, when you subscribe to our blog, mailing lists, newsletters or other forms of marketing communications, or when you use some other feature of the Scale Service as available from time to time.
2.2 If you choose not to provide personal information, we may not be able to provide the Scale Service to you or respond to your other requests.
2.3 The table at Annex 1 sets out the categories of personal information we collect about you and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information and information as to how we determine applicable retention periods.
2.4 We also automatically collect personal information about you indirectly about how you access and use the Scale Service and information about the device you use to access the Scale Service.
2.5 The table at Annex 2 sets out the categories of personal information we collect about you automatically and how we use that information. The table also lists the legal basis which we rely on to process the personal information, the categories of recipients of the personal information and information as to how we determine applicable retention periods.
2.6 We may link or combine the personal information we collect about you and the information we collect automatically. This allows us to provide you with a personalised experience regardless of how you interact with us.
2.7 We may anonymise and aggregate any of the personal information we collect (so that it does not directly identify you). We may use anonymised information for purposes that include testing our IT systems, research, data analysis, improving the Scale Service and developing new products and features. We may also share such anonymised information with others.
3. MARKETING AND ADVERTISING
3.1 From time to time we may contact you with relevant information about the Scale Service. Most messages we send will be by email. For some messages, we may use personal information we collect about you to help us determine the most relevant information to share with you.
3.2 If you do not want to receive such messages from us, you will be able to tell us by selecting certain boxes on forms we use when we first collect your contact details. You can change your marketing preferences by clicking on the unsubscribe link at the bottom of our emails.
4.STORING AND TRANSFERRING YOUR PERSONAL INFORMATION
4.1 Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. All personal information we collect will be stored on secure servers. All electronic transactions entered into via the Scale Service will be protected by SSL encryption technology.
4.3 International Transfers of your Personal Information. The personal information we collect may be transferred to and stored in countries outside of the jurisdiction you are in where we and our third party service providers have operations. If you are located in the UK or the European Economic Area ("EEA"), your personal information will be processed outside of the UK and EEA including in the United States.
5. YOUR RIGHTS IN RESPECT OF YOUR PERSONAL INFORMATION
5.1 This section applies to you if you are located in the EU.
5.2 In accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:
5.2.1 Right of access. The right to obtain access to your personal information.
5.2.2 Right to rectification. The right to obtain rectification of your personal information without undue delay where that personal information is inaccurate or incomplete.
5.2.3 Right to erasure. The right to obtain the erasure of your personal information without undue delay in certain circumstances, such as where the personal information is no longer necessary in relation to the purposes for which it was collected or processed.
5.2.4 Right to restriction. The right to obtain the restriction of the processing undertaken by us on your personal information in certain circumstances, such as where the accuracy of the personal information is contested by you, for a period enabling us to verify the accuracy of that personal information.
5.4 You also have the right to lodge a complaint to your local data protection authority. Further information about how to contact your local data protection authority is available at
6. COOKIES AND SIMILAR TECHNOLOGIES
6.2 Cookies are pieces of code that allow for personalisation of our website experience by saving your information such as user ID and other preferences. A cookie is a small data file that we transfer to your device's hard disk (such as your computer or smartphone) for record-keeping purposes.
6.3 We use the following types of cookies:
6.3.1 Strictly necessary cookies. These are cookies that are required for the essential operation of our website such as to authenticate users and prevent fraudulent use.
6.3.2 Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
6.3.3 Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
7. LINKS TO THIRD PARTY SITES
7.1 The Scale Service may, from time to time, contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.
8. OUR POLICY TOWARDS CHILDREN
8.1 The Scale Service is not directed at persons under 18 and we do not knowingly collect personal information from children under 18. If you become aware that your child has provided us with personal information, without your consent, then please contact us using the details below so that we can take steps to remove such information and terminate any account your child has created with us.
9. CHANGES TO THIS POLICY
10. NOTICE TO YOU
11. CONTACTING US