Book of funnels

This collection of funnels is designed to help you manage and report on your demand generation efforts. The four funnels represent the most common demand gen models. You can choose the funnel(s) that make the most sense for your business and keep in mind, it’s common for organizations to use multiple funnels. For each funnel, we provide a recommended set of milestones that you can start using today or modify to best suit your business.