Customer value mapping workshop

In this highly-interactive workshop, Scale GTM advisor Pete Giordano helps you develop the secret sauce to your entire GTM strategy: your customer value map. The customer value map is a crucial tool for understanding how your customers create value, and the best B2B software businesses use them as inputs to:- positioning,- branding,- account-specific messaging,- stakeholder maps,- discovery call scripts,- sales playbooks, and so much more.Through hands-on exercises, Pete teaches you how to uncover the objectives, strategic initiatives, and operational workflows that create value for your customer, and how to clearly articulate the quantifiable contribution your product makes to each.By the end of the session, you'll have a structured framework that demonstrates the value of your product in terms your buyer understands.