Founder brand workshop

At a startup, founder branding is one of the most powerful ways to drive revenue and compete against competitors with bigger budgets and marketing departments. During this workshop, Scott Albro, co-founder of TOPO and branding advisor to founders, provides you with the framework you need to get started.As part of the discussion, Scott discusses how to:

• Craft a compelling founder story
• Determine what content will resonate and refine the process for producing it
• Build a distribution strategy for LinkedIn and other platforms
• Develop the “revenue hook” (i.e., the workflow that integrates the founder brand into the GTM process and drives revenue)

Scott also provides examples and case studies of founders who have used their personal brand to grow their businesses, as well as an actionable set of tools and templates (linked in the presentation) to get you started.