May 30, 2025
How We Scaled This: Fireside chat with Denise Persson & Lars Christensen (Snowflake)
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As part of our How We Scaled This annual summit, Denise Persson, CMO at Snowflake, and Lars Christensen, SVP Demand Gen at Snowflake, sat down for a fireside chat about being a customer-led company, rapidly scaling a sales team, how culture is reflected in marketing, and their famous billboards.
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