Sales Strategy
May 30, 2025
Modern alliance & channel strategy
Guide to building modern channel and alliance partner strategies.
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Modern Alliance Channel Strategy
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This one-page diagram, developed by Robert Koehler, defines different varieties of channel partnerships and alliances and shows how they relate to one another. Identifying the types of channel partnerships and alliances that will maximize your short-term revenue and long-term growth is the key step in building a successful strategy.
Modern Alliance Channel Strategy
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