25 pipeline programs that worked in 2024

This session, led by Maria Pergolino, 3x CMO and Scale executive-in-residence, and Kat Andruha, VP of Business Development at Fivetran, brings together leaders in demand gen/marketing and SDR/sales for a virtual discussion on the pipeline strategies, tactics, and technologies that worked in 2024.They highlight real-world examples collected from Maria's experience working with multiple organizations this year, from Kat's experiences with her team, and from GTM leaders in and outside of the portfolio.