What’s working in AI prospecting: Tools and workflows

The SDR and sales tech stack is transforming rapidly as powerful new AI tools enter the market. At the same time, cutting through the hype and discerning which solutions (among the hundreds that now exist) are actually working, and how to operationalize them effectively, has become increasingly difficult.Our recent SDR tech council led by Kristina McMillan, Scale GTM AI EIR, explored how AI can enhance the efficiency and scalability of prospecting without sacrificing the quality of outreach or the all-important human touch. Topics included:- tools for AI-powered account selection and prioritization,- AI workflows for effective messaging,- AI-driven coaching and performance reporting,- balancing AI efficiency and human relationship-building,- developing sales skills to operationalize AI successfully, and more