The art of high-impact events

Events are one of the main ways B2B startups build pipeline today, and are only becoming more effective, and more critical, each year.Turning an event, regardless of whether it is a local field event or paid mega-sponsorship, into a true growth engine—one that delivers hard ROI—takes far more than just sending a logo and showing up.Too often, companies pour money into events without a unique strategy, hoping visibility alone will translate into results. In reality, the difference between an event that drains budget and one that drives revenue comes down to effort, creativity, and precision.From Scale EIR Maria Pergolino comes a guide showing five approaches for impactful, differentiated events.