Marketing
May 30, 2025

The art of pipeline: 4 keys to efficient growth

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The Art Of Pipeline Strategies To Efficient Growth With Lisa Horner Demand Gen Council
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Lisa Horner, SVP AppFolio, shares the four keys of efficient growth, so you can optimize your demand generation strategy through brand vision, GTM alignment, attribution insights, and mapped markets. This presentation is grounded in case studies and tactics that worked for her team, with data and insights you can leverage immediately.

The Art Of Pipeline Strategies To Efficient Growth With Lisa Horner Demand Gen Council
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