Marketing
May 30, 2025
The art of pipeline: 4 keys to efficient growth
Author
No items found.
Resources
The Art Of Pipeline Strategies To Efficient Growth With Lisa Horner Demand Gen Council
Share
Stay Connected
Lisa Horner, SVP AppFolio, shares the four keys of efficient growth, so you can optimize your demand generation strategy through brand vision, GTM alignment, attribution insights, and mapped markets. This presentation is grounded in case studies and tactics that worked for her team, with data and insights you can leverage immediately.
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
Related Resources
Marketing
Founder-led sales and marketing never ends
Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.
This is some text inside of a div block.
This is some text inside of a div block.