June 23, 2025

The new rules of marketing AI

GTM Summit session on new principles for AI-powered marketing: automation boundaries, human oversight, and quality control.

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This discussion was moderated by marketing leaders Maria Pergolino, Lena Waters, Julie Neumann, Tricia Gellman, and Sydney Sloan. They discussed the strategies the hottest B2B AI companies are using to market their solutions, including actionable tips and concrete examples.

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