Driving quick wins with your pricing strategy

In this pricing workshop, Pete Giordano, ex-Global Director of GTM Strategy at Google Workspace and Scale advisor, discusses the three most important principles in pricing and how to use them to score quick wins and drive ARR growth.In this session, Pete covers: a) aligning your pricing model to how your customers create value; b) aligning your product offerings to distinct customer segments; and c) aligning your prices to your customers’ willingness to pay.For each principle, Pete explains how to diagnose misalignment and how to fix it quickly.