May 30, 2025

Unlocking signal-based selling

SDR council session on implementing signal-based selling: intent signal types, prioritization, and workflow integration.

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SDR Council 3 22
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Travis Henry, Director of SDR Operations & Enablement at Snowflake, and Brendan Short, Founder & Writer of The Signal, talk through how to structure teams effectively, leverage automation and AI for signal detection, and capitalize on various signal types. Explore actionable use-cases across acquisition, adoption, expansion, and more, with practical frameworks for immediate implementation.

SDR Council 3 22
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