May 30, 2025
Unlocking signal-based selling
SDR council session on implementing signal-based selling: intent signal types, prioritization, and workflow integration.
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SDR Council 3 22
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Travis Henry, Director of SDR Operations & Enablement at Snowflake, and Brendan Short, Founder & Writer of The Signal, talk through how to structure teams effectively, leverage automation and AI for signal detection, and capitalize on various signal types. Explore actionable use-cases across acquisition, adoption, expansion, and more, with practical frameworks for immediate implementation.
SDR Council 3 22
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
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