The most successful companies in vertical markets pair product innovation with go-to-market disruption. In this series we explore that marriage, how companies many have never heard of came to dominate their markets, and how they scaled with distinct tactics. These history lessons inform what we look for when investing in vertical markets at Scale Venture Partners, and hopefully provide blueprints for the next generation of vertical market winners.
Company: The Descartes Systems Group Inc.
Year founded: 1981
Company vertical: Transportation & supply chain
Market dominance: B2B software and network that helps companies exchange logistics, transportation, and customs data
What they actually do: Descartes provides a broad suite of logistics solutions. Its core product is the Global Logistics Network (GLN), a cloud network that connects shippers (companies that need to send goods), carriers (companies that transport goods), intermediaries (businesses that arrange shipments), and customs agencies so they can exchange documents, status updates, and compliance filings electronically. On top of that, Descartes sells applications for transportation management, e-commerce shipping and fulfillment, customs filings, and more. Because it integrates all these capabilities within a single network, Descartes is the tech backbone for thousands of logistics operations worldwide.
Product innovation: The real insight came when Descartes recognized that the most persistent inefficiencies in logistics weren’t necessarily within companies, but between them. Every shipment passes through a maze of stakeholders and channels, all relying on disconnected systems. Descartes’ innovation was combining web-based logistics applications with communication between trading partners into a single service. Descartes made cross-company and border coordination work in practice by handling the messy parts, like onboarding trading partners and translating each party’s requirements. Early customers bought an easier way to connect to key partners and move shipments with less manual work and fewer one-off integrations. Over time, as more companies onboarded through the same service, the connections compounded into a shared hub that became the GLN. The growing network became its own defensibility, as each additional participant makes the system more useful, easier to adopt, and harder for standalone software to replicate. Descartes put themselves at the helm of a massive, interoperable network of logistics data.
Scaling magic moment: The ascent of Descartes was a story of riding multiple waves of regulatory evolution, globalization, and the rise of e-commerce that made its integrated platform increasingly indispensable.
In the post-9/11 era, governments around the world rolled out stricter security and customs requirements for global trade. Shippers now faced unprecedented regulatory and compliance challenges, and many companies struggled to respond as compliance was typically managed in-house or through disconnected legacy tools. But, Descartes had a critical advantage with its GLN. Since thousands of companies were already connected through a shared platform and the GLN supported standardized electronic messaging for filings, tracking, and approvals, Descartes could implement compliance changes at scale and quickly.
As international trade continued to accelerate in the 2000s, so did the complexity of tariffs, security fillings, and cross-border paperwork. Descartes leaned into that need. Its GLN and trade-compliance applications gave multinational shippers a single, repeatable way to stay compliant in multiple countries without building and maintaining custom systems and one-off integrations for each market. This became a durable growth engine and regulation and electronic filing requirements expanded. In the 2010s, the e-commerce boom added a second wave of complexity at the delivery edge. Descartes broadened its platform through product investment and acquisitions into capabilities like last-mile routing, dynamic delivery scheduling, and omni-channel fulfillment, which helped customs manage both cross-border execution and high-volume delivery operations in one connected system.
During the 2020-2021 pandemic supply chain crisis, many companies realized they needed better visibility and automation in logistics. Descartes’ network effects paid dividends here as firms plugged into its GLN could more easily reroute shipments, communicate with partners, and ensure compliance amidst the chaos.
Across its history, Descartes has also pursued an aggressive M&A strategy as a core part of its growth model. The company has acquired ~50 companies, accelerating significantly in the last decade with 34 acquisitions completed since 2016. Its largest deal was acquiring Visual Compliance in 2019 for ~$250M to strengthen its global trade data, customs filing, and compliance solutions.
Where are they now: Today, Descartes is now publicly traded (DSGX) with a market cap of $8B and $600M+ annual revenue. The GLN connects over 25,000 customers and 200,000 parties across 160+ countries, managing well over one billion shipment routes every year.