How to price AI: The cheat sheet for B2B founders

We wrapped our Scale VP GTM Summit last week, and during my session, I addressed the billion-dollar question keeping founders up at night:  How do we price our AI features without leaving money on the table OR scaring customers away?

Traditional SaaS pricing models break when applied to AI products. Suddenly, you’ve got variable costs, usage spikes, and customers struggling to understand what they’re actually paying for.

I created this AI Pricing Cheat Sheet distilling hours of frameworks and insights into a practical decision tree that you can use. Whether you’re building an AI-native product or adding AI features to your existing platform, this cheat sheet will help you:

• Align your pricing with how customers actually measure value
• Structure hybrid models that scale revenue with customer success
• Implement guardrails that protect your margins without limiting growth

Download the full PDF here.