One Price Doesn't Fit All

The Accelerators

There is no one formula for product pricing, although it will be one of the most important decisions you will make. As with anything in business, you need to start with a deep understanding of your customers and what they value.

Read more of Kate's thoughts on setting a price for your startup product or service at The Accelerators, a WSJ blog of startup mentors discussing strategies and challenges of creating a new business.

Originally published April 10, 2013.