How we scaled Databricks with CMO Rick Schultz
At our GTM Summit, Scale CPO Craig Rosenberg sat down with Databricks CMO Rich Schultz to talk category creation, keeping a narrow audience focus, and how to adapt to AI.
Tag: GTM Summit
Naming the Lakehouse: How Databricks created their category
Databricks' success is hard to overstate. They had the largest raise of 2024, $10 billion at a $62 billion valuation, making them the fourth most highly-valued US-based startup. They’ve achieved 60% YoY growth in recent quarters and crossed a $3…
Creating the GTM Machine: How Scale Venture Partners is redefining startup advisory
When I first joined Scale in 2022 to build out our GTM Advisory team, I promised the partnership at Scale that our team–tasked with helping startups transition from founder-led growth to GTM machines–would be unique. The best venture capital firms…
Six ways to get closer to customers
Given today’s tough economic environment, it’s unsurprising that boards are telling companies to get back to basics: improve margins and get to break-even or cash-flow positive. To weather the storm, one of the most important things you can do is…
Four product marketing fundamentals to implement this week
In a world where the pace of technology change is measured in days and competition is rampant, fundamentals matter now more than ever. Organizations cannot afford to make mistakes, and they have to be able to execute flawlessly with fewer…
The state of RevOps: Three learnings from our GTM Summit
The explosion of data, processes and technology across enterprises, the increasing challenge of silos across customer facing functions and the need to operate more efficiently and profitably fuels the rise of RevOps. Despite growing engagement, not everyone is fully leveraging…