When every product is turning into an AI solution, GTM playbooks and metrics are changing overnight. Products are selling faster, but with higher churn and longer CAC payback periods. Pricing models have been upended, complicating the traditional quota and compensation…
To date, much of the chatter about AI in GTM has focused on changes to how we sell: how we can now use AI SDRs, AI autodialers, AI content generation platforms, etc. And while these discussions are critical to keeping…
Databricks' success is hard to overstate. They had the largest raise of 2024, $10 billion at a $62 billion valuation, making them the fourth most highly-valued US-based startup. They’ve achieved 60% YoY growth in recent quarters and crossed a $3…
Over the past few years, excitement surrounding the use of AI in go-to-market (GTM) has reached a fever pitch, with many leading voices predicting a fundamental shift in the way companies sell and market their products. To understand the degree…
