AI

Using AI personas to perfect your messaging

A guide on how to use AI buyer personas to craft messaging that converts.

January 7, 2026
7 min read
By
Rory O'Driscoll

Partner

More about Rory

In this product marketing council, Matt Amundson, CMO of DuploCloud and former Scale EIR, shows you how to use AI buyer personas to craft messaging that converts.

Specifically, Matt covers:

  • The process of creating an AI buyer persona (including required data inputs)
  • How to use personas to perform website, digital ad, and email campaign reviews
  • The results DuploCloud has seen from using AI personas thus far
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