Marketing
May 30, 2025
Aligning GTM strategies with account-based execution
Guide to connecting company GTM strategy to account-level execution plans in ABM.
Author
No items found.
Resources
Aligning Go To Market Strategies With Account Based Execution
Share
Stay Connected
Sydney Sloan (G2, Drata, Salesloft) reviews methodologies to identify and evaluate strategies to align leadership to make the right bets. As Sydney says, it's better to be aligned than to be right.This presentation and the deck below contain tips for building target account lists and running an account-based approach that joins sales and marketing in lock-step to build quality pipeline.
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.
Related Resources
Marketing
Founder-led sales and marketing never ends
Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.
This is some text inside of a div block.
This is some text inside of a div block.