Marketing
May 30, 2025
Aligning GTM strategies with account-based execution
Guide to connecting company GTM strategy to account-level execution plans in ABM.
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Aligning Go To Market Strategies With Account Based Execution
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Sydney Sloan (G2, Drata, Salesloft) reviews methodologies to identify and evaluate strategies to align leadership to make the right bets. As Sydney says, it's better to be aligned than to be right.This presentation and the deck below contain tips for building target account lists and running an account-based approach that joins sales and marketing in lock-step to build quality pipeline.
Aligning Go To Market Strategies With Account Based Execution
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