Marketing
May 30, 2025
How to: CMO planning
Video by Maria Pergolino presenting a spreadsheet for crafting annual marketing plans or 100-day plans at a new company, including questions to ask and recommendations to make.
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In this short “how to” video, Scale executive-in-residence Maria Pergolino walks you through her unique approach to planning as a CMO.Specifically, she presents a spreadsheet you can use to craft an annual plan at your current company or a 100-day plan at a new one, including details on the questions to ask, sources to reference, and recommendations to make.
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