Digital Marketing Overview

Digital marketing encompasses all marketing efforts that use the internet or an electronic device. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers.

Key Components

• Search Engine Optimization (SEO): The process of optimizing your website to rank higher in search engine results.
• Content Marketing: Creating valuable content to attract and engage your target audience.
• Social Media Marketing: Using social media platforms to promote your brand and connect with customers.

Understanding these components is crucial for any business looking to thrive in the digital landscape.