Marketing
May 30, 2025

Best practices for generating pipeline in an evolving market

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Pipeline Council Best Practice To Generating Pipeline In An Evolving Market
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Lisa Horner, SVP Marketing at AppFolio, Kristina McMillan, Founder of Argyle Earth, and Maria Pergolino, Scale EIR, go in-depth on building pipeline, including

  • Perspective shifts marketers need to be strategic
  • Models that work and can be immediately applied
  • How to schedule your strategy in your annual and quarterly planning
  • What great execution looks like
  • How to measure success

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