Marketing
May 30, 2025

Product marketing's role in annual planning

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Product Marketing Council 12 1
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Jarrod Krug (DroneDeploy) and Scale EIRs Maria Pergolino and Tricia Gellman led an interactive session focused on how PMM leaders can step up to drive high impact annual plans that unify marketing around the right personas, verticals and messages to have a winning year.

Product Marketing Council 12 1
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