Marketing
July 1, 2025
Product launch plan template
Template for product launches: pre-launch checklist, launch day activities, and post-launch optimization.
Author
Resources
Project Launch Plan Template
Share
Stay Connected
Maria PergolinoThis launch plan template developed by Maria Pergolino, helps you plan, delegate, and monitor the activities performed by product teams, marketing teams, sales teams and operational teams to coordinate a successful product or feature launch. It features templates for developing your launch strategy, dashboards for viewing real time launch preparedness, and a RASCI framework for assigning stakeholders to launch activities.
News from the Scale portfolio and firm
Investment perspectives, market analysis, and growth playbooks from 30 years of backing Founders.

Related Resources
Marketing
Founder-led sales and marketing never ends
Framework for ongoing founder involvement in GTM: key deals, positioning ownership, and customer relationships.
This is some text inside of a div block.
This is some text inside of a div block.
