Scaling your marketing organization cheat sheet

In this cheat sheet for scaling your marketing organization, Maria Pergolino, 3x CMO and Scale EIR, explains how to grow a marketing team from Series A to Series C/D, how to distinguish between CMO-level and Director-level marketing talent, and how to divide marketing responsibilities between brand/corporate marketing, product marketing, and demand generation.

Along the way, she provides sample org charts for companies of different sizes, a detailed list of key marketing activities, and the kind of advice that only comes from someone who has built successful marketing outfits from scratch.

Download the full deck below.