Marketing
May 30, 2025
Scaling your marketing organization cheat sheet
One-page cheat sheet on marketing org structure and scaling by company stage.
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Scaling Your Marketing Organization Cheat Sheet1
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In this cheat sheet for scaling your marketing organization, Maria Pergolino, 3x CMO and Scale EIR, explains how to grow a marketing team from Series A to Series C/D, how to distinguish between CMO-level and Director-level marketing talent, and how to divide marketing responsibilities between brand/corporate marketing, product marketing, and demand generation.
Along the way, she provides sample org charts for companies of different sizes, a detailed list of key marketing activities, and the kind of advice that only comes from someone who has built successful marketing outfits from scratch.
Download the full deck below.
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