Sales Development Strategy
May 30, 2025

Diagnosing missed quotas: A framework for leading SDRs

SDR council session on diagnosing and addressing quota misses in sales development teams.

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SDR Council Diagnosing Missed Quotas A Framework For Leading SDRs
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Anton Lenke, Global Head of AI Solutions at Hewlett Packard, introduces a framework and process for deep diving into the root causes of SDRs missing quota, including:

  • Early warning systems
  • Metrics diagnostic
  • Qualitative analysis
  • Communication
SDR Council Diagnosing Missed Quotas A Framework For Leading SDRs
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