Building a winning analyst relations strategy

Analysts (e.g., Gartner, Forrester, IDC) can be massive amplifiers for early-stage companies, particularly those looking to sell to enterprise buyers. All too often, though, startups lack the know-how to effectively communicate with this unique audience.In this workshop, Anne Lapkin, former VP of Research at Gartner and Principal at The Information Effect, teaches you the secrets to acing your analyst interactions and help you craft a compelling analyst story.